Which of the following strategies is most likely to be used in a push promotion to intermediaries in a sales channel?
A. Consumers in a geographic area contact a TV retailer to ask about a specific model of TV.
B. A TV wholesaler includes a free flat-screen TV with every ten TVs that a retailer buys.
C. A retailer of flat-screen TVs runs ads in local newspapers.
D. Consumers in a geographic area learn about a new flat-screen TV through television ads.
E. A TV retailer provides free maintenance plans with every flat-screen TV a customer buys.
Answer: B
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The area around the outer walls of a supermarket that stock fresh-merchandise categories such as dairy, bakery, meat, produce, etc. is referred to as the
A. closeouts. B. power perimeter. C. irregulars. D. supercenters. E. convenience rack.
______ is defined as a mental or physical impairment that substantially limits one or more major life activities.
a. Handicap b. Incapability c. Disability d. Constraint
Juanita works for Chevco but owns no Chevco stock. She buys 10 shares of a new issue of company stock as a savings plan and afterward receives the signed registration statement, which contains an untrue statement of material fact. Because she works for Chevco, she recognizes the error. Can she sue the auditor?
a. Yes, under Section 11, proof of reliance is usually not required. b. Yes, if she can prove she would not have bought the stock otherwise. c. No, because she did not rely on the statement. d. No, because there is no privity between Juanita and the auditor.
A process to measure the performance of an organization and compare that measure with other organizations in the same industry to understand industry best practices defines
A) project initiation. B) project scope planning. C) benchmarking. D) contingency planning.