The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion.?

a. True
b. False


ANSWER:
True

Communication & Mass Media

You might also like to view...

The Sapir–Whorf hypothesis asserts that reality is embedded in a culture’s ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In using extenuation arguments to refute the advocate's case, the opponent argues

(a) that the relationship inferred by the advocate is based on a limited understanding of the circumstances. (b) that a more complete understanding of the circumstances leads to a different inference. (c) that unusual circumstances warrant a conclusion of than the one normally drawn when these facts are present. (d) All of the above

Communication & Mass Media

Survey research is the only method that uses questionnaires as a means of operationalizing variables

Indicate whether the statement is true or false.

Communication & Mass Media

"Expert" power comes from perceived skills and ________ needed to achieve a group's goals.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media