The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication
A) viral marketing
B) e-business
C) stealth market
D) affiliate business
E) blog marketing
A
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Which of the following statements correctly describes the relationship between philosophical ethics and ethos?
A. What people do value and should value is, for all practical purposes, the same. B. Philosophical ethics is too abstract to be useful in everyday life situations. Following the mores and customs of one's culture is a more dependable way to make moral decisions. C. Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further philosophical reflection is required. D. Philosophical ethics distinguishes what people do value from what they should value.
Giorgi is frustrated with the estimates he’s received for building an IT portal for his company to allow his suppliers, distributors, and customers to all easily connect online. Since he needs a system that is reliable and responsive to sudden changes in the market, he has decided to go with a cloud-based system run by another company that has the expertise his company lacks. The company he chose is an example of a(n) ______.
a. internet commerce intermediary b. command and control center c. supply chain source point d. third-party logistics provider
Which of the following best illustrates how to overcome people's natural resistance to price?
a. At a cost of only $145 a year, how could you possibly say "No"? b. With all our discounts, your cost is only $145. c. For an economical $145 annual fee, you can enjoy the special discounts and advance product information available only to members of the CCY Micro Users Group. d. When have you received so much in return for only $145?
The ability to put our currency into our wallets or purses illustrates the importance of ____________________.
Fill in the blank(s) with the appropriate word(s).