Which of the following is a criterion used for selecting a target market?

A. feasibility of a marketing action to reach a segment
B. expected growth of a segment
C. difference of needs of buyers between segments
D. similarity of needs of potential buyers within a segment
E. simplicity and cost of assigning potential buyers to segments


Answer: B

Business

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Suffolk Corporation issued $92,000 of 20-year, 6 percent bonds at 98 on one of its semiannual interest dates. The straight-line method of amortization is to be used. The entry to record the bond interest expense on the next interest payment date is:

A) Bond Interest Expense 2,806 Unamortized Bond Discount 46Cash 2760 B) Bond Interest Expense 5,520 Unamortized Bond Discount 520Cash 5000 C) Cash 5,566 Unamortized Bond Discount 5,566 D) Bond Interest Expense 2,760 Cash 2,760

Business

______________ is a conflict management strategy that is a situation in which each party concedes something of value.

a. Compromise b. Accommodation c. Avoidance d. Competition

Business

The company expectations in terms of what constitutes good customer service are often not clearly stated

Indicate whether the statement is true or false.

Business

A company's correct ending balance for the inventory account at the end of 2021 should be $5,000, but the company incorrectly stated it as $3,000. In 2022, the company correctly recorded its ending balance of the inventory account. Which one of the following is true?

A. Cost of goods sold is understated by $2,000 in 2021. B. Gross profit is overstated by $2,000 in 2022. C. Gross profit is overstated by $2,000 in 2021. D. Retained earnings are understated by $2,000 in 2022.

Business