Is comparison advertising socially desirable? Comment.
What will be an ideal response?
The value of comparison ads is under debate. The research on the subject indicates that in some cases comparison ads are useful. They may be socially desirable in that the consumer is given immediate comparison information about competing brands available in the marketplace. However, the advantages may be destroyed due to misuse of the forum.
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Which of the following methods is used by companies to set their advertising budgets based on the industry average?
A) percentage-of-sales method B) affordable method C) competitive-parity method D) objective-and-task method E) regression method
Davis Metals Company uses the direct method to prepare its statement of cash flows
Use the following information reported for the year 2017 to compute the cash paid to suppliers for operating expenses. Operating expenses, $29,000 Accrued Liabilities, beginning balance, $3,400 Accrued Liabilities, ending balance, $5,400 A) $32,400 B) $31,000 C) $27,000 D) $34,400
CAD stands for "computer-assisted development programs."
Answer the following statement true (T) or false (F)
Which of the following is a highly popular technique for creating a data model with which the developers describe the content of a database by defining what is to be stored in the database and the associations among them?
A) entity-relationship (E-R) data model B) Unified Modeling Language (UML) C) object-relational model D) semantic data model