What are two methods for measuring job performance?
a. setting goals with employees and giving a written test
b. giving a written test and making general observations
c. making general observations and setting goals with employees
d. providing performance feedback and making general observations
e. setting goals with employees and providing performance feedback
Ans: e. setting goals with employees and providing performance feedback
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Retailers stimulate sales from customers engaged in extended problem solving by
A. providing the necessary information in an understandable manner. B. encouraging impulse purchasing. C. offering deep coupon discounts. D. using prominent point-of-purchase displays to attract customers. E. offering exclusive private-label brands.
Which of the following is NOT an effective attention-getting technique?
a. Startle or shock the audience b. Use an interesting quote from a relevant source c. Use off-color humor to upset the audience d. Use a story to arouse emotion
How is the acquisition cost treated over the life of tangible and intangible assets?
Dealing with consumers around the world is ________
A) a front-line public relations responsibility B) the job of product and marketing professionals C) a task that public relations practitioners should leave to advertising professionals D) now a simple task, thanks to global marketing