A Marriott hotel is able to charge four times as much as an Econo-Lodge for a room because of the amenities the Marriott offers. These amenities include a swimming pool, room service, exercise equipment, in-room iron, hair dryer and coffee maker and more. The Econo-Lodge provides guests with a clean room to sleep in and little else. Marriott's ability to charge a premium price is the result of its ________ strategy.
A. Defensive
B. Neutral
C. Price skimming
D. Flanking
E. Guerrilla
Answer: A
You might also like to view...
Recommendations should flow naturally from one's summary and conclusions and should not come as a surprise to the reader
Indicate whether the statement is true or false
Living benefits insurance
A) pays benefits only to insured who are over 65 years of age. B) will not pay out benefits to individuals confined to nursing homes. C) is usually available only on term insurance policies. D) provides benefits to insureds who are terminally ill or cannot care for themselves.
Dependence of one part of the system on one or more other system parts best describes:
A) boundary. B) interrelated components. C) cohesion. D) dependency. E) component.
Describe how you might practice your communication skills while in college.
What will be an ideal response?