It's commonly believed that most political elections are determined by the public's impressions of the candidates rather than the candidates' views on the issues. What are some possible reasons for this irrational voting behavior? If the public were more knowledgeable about factors that affect person perception and attitudes, how might that knowledge influence voting behavior?
What will be an ideal response?
Answers should reflect students' understanding of factors that influence person perception and attitude formation and change. With regard to person perception, students should discuss such things as the effects of physical appearance, stereotypes, and illusory correlations. With regard to attitudes, students should discuss source, message, and receiver factors in persuasion, as well as what various theoretical approaches have to say about attitude change. Presumably, if voters were aware of the ways in which their voting decisions can be influenced, they'd be on guard against undue influences of this type and would attend more to substantive issues when choosing whom to vote for.
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