Students often view retailing as part of marketing because
A. retailing involves the management of distribution systems.
B. retailers are not part of the supply chain.
C. retailing requires only people with expertise in marketing.
D. activities in retailing are confined to advertising and promotion.
E. retailing does not involve traditional business activities.
Answer: A
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Fill in the blank(s) with the appropriate word(s).
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A. marketing plan. B. marketing system. C. marketing mix. D. marketing structure.
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A) trend B) random variations C) seasonality D) cycles E) They may exhibit all of the above.
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A) interface analysis. B) use case analysis. C) joint requirements planning. D) nominal group technique.