Societal responsibility refers to
A. the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B. the obligation that organizations have to the preservation of ecological environment and the general public.
C. the duty of a firm to maximize profits for its owners or stockholders.
D. the idea that organizations are part of a larger society and are accountable to that society for their actions.
E. the view that an organization has an obligation to those who can affect the achievement of its objectives.
Answer: B
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