Caterpillar needed to know what truck fleets should test their two new engines; how they could get a marketing strategy that could be measured; and how to adjust for the coming downturn in sales
To answer these questions, they gave their salesforce laptops and paid them to enter customer information related to each sale they made. Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions. Caterpillar utilized ________.
A) secondary marketing
B) external marketing
C) database marketing
D) internal marketing
C
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When evaluating material you've gathered for a report, you should
A) assume that any information taken from a webpage will be credible and reliable. B) throw out any information published by an organization that might be biased. C) check the material for currency. D) ignore government documents. E) assume blogs are objective sources.
The Posting Reference column of the journal provides a cross-reference between
a. the journal and the trial balance; b. the journal and the source documents; c. the ledger and the financial statements; d. the journal and the financial statements; e. none of these.
The entry for establishing a $300 petty cash fund would be:
A) Cash 300Petty Cash 300 B) Miscellaneous Expense 300Cash 300 C) Petty Cash 300Cash 300 D) Cash 300Miscellaneous Expense 300
If the employee breaches the contract, the employer can recover the costs to hire a new employee
Indicate whether the statement is true or false