For the company’s annual report you have written a series of vignettes highlighting the community service work company employees are doing while on vacation. You realize these stories are excellent material for a ______ to send to the media.
a. media kit
b. brochure
c. news feature
d. Op-Ed
c. news feature
Communication & Mass Media
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Taking advantage of media technology, more and more
corporations are involved in the control of media outlets. Indicate whether the statement is true or false
Communication & Mass Media
What highly effective form of information invokes the words of respected authorities speaking against their own apparent interests?
a. expert testimony b. reluctant testimony c. triangular testimony d. ironic testimony
Communication & Mass Media
Describe appropriate ethical guidelines to follow when
speaking in the workplace. (Briefly list at least three.) What will be an ideal response?
Communication & Mass Media
What is one of the most frequently used symbols in the world of sound, microphones, and radio?
A. headphones B. microphone icon C. sine wave*D. arrow E. radio set
Communication & Mass Media