Which of the following is NOT a major marketing communication tool?
A) sales promotion
B) strategic positioning
C) direct marketing
D) public relations
E) advertising
B
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The most advanced supply-distributor arrangements for ________ vertical marketing systems rely on distribution programming
A) corporate B) administered C) contractual D) regulatory E) controlled
During the time period of 1998 to 2007, the median size of public company perpetrating fraud rose tenfold to $100 million (as compared to the previous ten years)
a. True b. False Indicate whether the statement is true or false
Which of the following is one of the levels of needs on Maslow’s hierarchy of needs?
A. drive B. mental C. grit D. esteem
Identify a true statement about ethical decision making in business.
A. Ethical decision making should not rely on the personal values and principles of the individuals involved. B. Employees only have to deal with situations that call for ethical decision making once they reach managerial positions within organizations. C. At some point, every worker will be faced with an issue that will require ethical decision making. D. Companies are legally obligated to cover all ethical decisions by internal rules and regulations.