In the PESO model, shared media occurs when ______.

a. customers or fans create content about a brand
b. the brand publishes content on more than one social media platform
c. a brand places information on both social and traditional media
d. customers learn about a brand on one communications platform and discuss it on
another platform




a. customers or fans create content about a brand

Communication & Mass Media

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Effective communication skills

A) are inherited from your parents. B) are learned over time through instruction and practice. C) are mainly important for those who have jobs in the media. D) will guarantee that the communicator's goals are morally correct. E) are best learned through classroom instruction.

Communication & Mass Media

What are the four functions of listening? Explain and provide an example of each

What will be an ideal response?

Communication & Mass Media

The row of computer icons on a computer screen is the

a. icon row. b. toolbar c. formatting palette d. screen saver

Communication & Mass Media

Paralanguage refers to WHAT is said, not HOW something is said.

a. true b. false

Communication & Mass Media