Your neighbors are playing loud music late at night and it annoys you. You ask them to turn down the music and they do. The next time they play loud music, you call them even sooner. B. F. Skinner would say this happens because

a. your assertiveness is like a punishment.
b. the noise was an unconditioned stimulus.
c. the decreased noise negatively reinforced your assertiveness.
d. the decreased noise positively reinforced your assertiveness.


Answer: c.

Psychology

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