When interacting with a familiar audience, the advocate has the advantage of all of the following except ______.

a. understanding the audience’s interests
b. understanding the audience’s attitudes
c. predicting the audience’s response patterns
d. understanding the audience’s psychological makeup


d. understanding the audience’s psychological makeup

Communication & Mass Media

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E-mailing is channel-lean compared to using Skype.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Public relations should be considered how within an organization?

a. as the centerpiece of an organization’s marketing program b. as an ancillary means to change public awareness c. as part of a crisis management function d. as a strategic management function

Communication & Mass Media

Cultural expectations can help you make decisions about your approach to using gestures

Indicate whether the statement is true or false

Communication & Mass Media

Harriet and Maynard cannot decide which movie to see. Harriet wants to see the new action movie

and Maynard wants to see a foreign art film. After arguing for a while, they agree to go to another movie, a Civil War drama, which both of them are mildly interested in seeing. This conflict BEST illustrates which conflict style? A) avoiding B) accommodating C) competing D) compromising

Communication & Mass Media