How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?
What will be an ideal response?
Marketers who help develop solutions to problems facing the natural environment can gain the advantage of becoming market leaders, as increasingly strict environmental regulations can be expected in the United States and elsewhere. Environmentally responsible actions will help a company's public image; the actions will also help in creating a more sustainable market.
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Minimizing period by period increases in unit variable costs and total fixed costs defines effort of cost
a. control. b. containment. c. avoidance. d. reduction.
The Sierra Club manufactures calendars and opens bookstores at national parks through which to sell them. This is called
a. forward integration b. mass distribution c. convenience goods d. shopping goods e. backward integration
Members of a workplace team typically take on responsibility for managing their own activities
Indicate whether the statement is true or false.
Which of the following is true of a general partnership?
A. A business must generate a profit in order to qualify as a general partnership. B. The general partners need not be the co-owners of the business. C. A general partnership may be formed with little or no formality. D. Charity organizations and schools are usually formed as general partnerships.