What is the task of MPR? What are the seven goals of communication that assist marketers in accomplishing this task?
What will be an ideal response?
The purpose of MPR is to generate communication between an organization and its stakeholders. This communication is conveyed through various channels, whether interpersonal or mediated. Experienced marketers and practitioners generally communicate with stakeholders in an effort to meet one or more of seven goals: 1. to build the identity of the organization or product; 2. to increase the visibility of the organization or product; 3 . to establish an organization or individual as an expert in a given discipline; 4. to educate stakeholders on issues critical to the organization; 5. to shape public opinion about an organization, idea or person; 6. to maintain the image of an organization or product; and 7. stimulating the trial or repeat usage of a product.
You might also like to view...
A hospital's goal is to buy new x-ray equipment for its oncology unit. If the negotiation team cannot get the x-ray equipment salesperson to agree to free on board (FOB) destination, it will try to get a 5 percent reduction in price, failing which the negotiation team will want a 3/10, n/30 arrangement. What kind of planning has the hospital negotiation team done prior to the beginning of the negotiation?
What will be an ideal response?
In _____, criminals use personal information to attack organizational systems.
A. hijacking B. spear phishing C. spamming D. penetration testing
Which of the following is NOT true about types of media, specific outlets, and individual connectors?
A) They can influence the ways consumers perceive a message. B) Each has a varying level of credibility depending on the target audience. C) Consumers turn to these sources for different reasons. D) Consumers turn to them depending on what they need at a particular moment. E) They are all treated equally in the minds of consumers.
What is the key philosophy of Singapore Airlines?
What will be an ideal response?