Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy
A) brand extension
B) product line contraction
C) downward line stretch
D) cannibalization
E) cobranding
A
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Bob, a merchant, makes an offer to Linda, another merchant, to buy 1,000 of her widgets in a signed letter containing all necessary terms of the offer. The letter states that Bob will keep the offer open for three weeks from the day the offeree receives it. One week later, Bob writes another letter to Linda attempting to revoke his offer. Linda writes a letter to Bob accepting Bob's original offer before she receives his revocation. Which of the following statements is true of this situation?
A. Promissory estoppel prevents the formation of a contract in this situation. B. Bob's revocation is effective and no contract is created. C. Linda's acceptance is effective and a contract is created. D. The offer cannot be revoked since it is an option offer.
Firms that focus too narrowly on their established customers may be constrained in the strategies and technologies they choose to pursue. When this happens, they are said to suffer from:
a. marketing myopia. b. core rigidities. c. tyranny of the served market. d. a competency trap. e. market misery.
Which of the following is NOT a criterion for selecting suppliers?
a. financial stability b. technical capabilities c. service support d. employee headcount
FedEx chose Memphis, Tennessee, for its central location, or "hub," primarily because of the incentives offered by the city of Memphis and the state of Tennessee
Indicate whether the statement is true or false