In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing, making, or selling a product?
A. creative production era
B. market-oriented era
C. production-oriented era
D. sales-oriented era
E. value-based marketing era
Answer: B
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Which of the following is the best example of a consumer good?
A) the riding lawn mower purchased by the landscaping company B) the disposable diapers purchased by the new mother for her baby C) the paint purchased by the contractor D) the cookies purchased for the daycare center E) the art supplies purchased for the elementary school art center
Which of the following would be considered part of a firm's business risk?
A. The firm's default risk B. The risk that some of the firm's bonds will be repaid prior to their maturities C. The general liability that is associated with the product line the firm manufactures and sells D. Risk of loss due to currency fluctuations E. Interest rate reinvestment risk
Personality appears to be organized into patterns that are ________ observable and measurable.
A. to a large extent B. not C. typically D. to some degree
Through rulemaking procedures an agency develops administrative rules and spells out its regulatory policy
a. True b. False Indicate whether the statement is true or false