Among the types of external integration that companies want to achieve to be able to provide top-level service to their customers, measurement integration reflects the idea that performance assessments should ______.

A. assess the performance of individual parts of the supply chain separately, not the whole chain
B. be transparent and measurable across the borders of different firms and units
C. hold the entire chain accountable for meeting the goals of each entity in the chain
D. recommend the inclusion of more business units to expand the supply chain


Answer: B

Business

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