When the term brochure is used in its narrow sense, it signifies a printed piece of six or more pages, published only once and distributed to special publics for a single purpose

Indicate whether the statement is true or false


True .

Communication & Mass Media

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Which of the following characteristics of your audience would you need to consider most carefully if you are preparing a speech on the athletic scholarship opportunities available through your college?

a. gender b. ethnicity c. economic status d. religion

Communication & Mass Media

A sales presentation

a. is always persuasive. b. combines the strategies and skills of informative and persuasive presentations. c. is primarily informative. d. combines the strategies of a persuasive and entertaining presentation. e. combines the strategies of persuasive speaking with manuscript delivery.

Communication & Mass Media

What has changed in advertising in recent times?

a. Advertising has shifted from appeal to mass audience to appeal to niche audiences b. Advertising has shifted from a heavy use of traditional media to increased use of social media c. The message flow has changed from one-way to interactive d. All of the above

Communication & Mass Media

__________ help you clarify the meanings, spellings, and pronunciations of words

Fill in the blanks with correct word

Communication & Mass Media