According to the elaboration likelihood model, TV advertisements for Excedrin that describe the effectiveness of the product in combating headache pain are using
a. a peripheral route. c. the fear appeal.
b. a central route. d. the foot-in-the-door technique.
B
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Implantation occurs when the zygote burrows into the placenta
a. True b. False Indicate whether the statement is true or false
While Bonnie is getting ready for her first date with Juan, her heart is racing and her blood pressure is high because she is excited and nervous. While dining, Bonnie becomes calm and relaxed. While getting ready, Bonnie's ____ nervous system was activated. While dining, Bonnie's ____ nervous system was activated.?
a. ?peripheral; autonomic b. ?autonomic; peripheral c. ?parasympathetic; sympathetic d. ?sympathetic; parasympathetic
Which of the following imaging techniques would be best for studying the activity of one single neuron?
a) CT scan b) PET scan c) microelectrodes d) magnetoencephalography
Miranda notices that her cat salivates as soon as her cat hears the sound of the electric can opener. In this example, the sound of the can opener is the
a. primary stimulus. b. positive reinforcer. c. conditioned stimulus. d. secondary reinforcer. e. tertiary reinforcer.