Peter owns several rental apartments. Initially, he used several appliance brands in his apartments and was dissatisfied with their short life span. Currently, Peter purchases appliances only from Insignia Inc., a manufacturer of home appliances, for his apartments. His repeat purchases indicate
A. the absence of any affect referral decisions.
B. strong brand loyalty.
C. a lack of evaluative criteria.
D. extensive decision making and strong psychosocial consequences.
E. the existence of cognitive dissonance.
Answer: B
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Indicate whether the statement is true or false.
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Answer the following statement true (T) or false (F)
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