The outcome of a direct marketing offer designed to motivate people to visit a business is referred to as ________.
A. direct order consignment
B. traffic generation
C. first-mover advantage
D. indirect order fulfillment
E. lead generation
Answer: B
You might also like to view...
You are president of a large corporation. At a typical monthly meeting, each of your vice presidents gives standard area reports. In the past, these reports have been good, and the VPs seem satisfied about their work. Based on SLII, which leadership style should you exhibit at the next meeting?
A. style 1 B. style 2 C. style 3 D. style 4
Which of the following is not true about scenarios?
A. By presenting other ways of seeing the world, scenarios allow managers to envision alternatives that might lie outside their traditional frame of reference. B. Scenarios help managers brainstorm various "what-if" situations, raising and challenging their assumptions and projected outcomes before committing to a specific course of action. C. Scenarios integrate a variety of ideas about the future, including key certainties and uncertainties. D. Scenarios are particularly useful for international companies that face high levels of change and certainty. E. The multinational company Royal Dutch Shell is widely recognized as a pioneer in popularizing the technique.
Answer the following statements true (T) or false (F)
1. The first step in planning an effective presentation is preparing the introduction. 2. The best way to ensure clarity in a presentation is to write a detailed outline. 3. Many presentations are delivered poorly, but they succeed because the speakers anticipate their audience’s reaction. 4. Although the speaker may know the audience well, a thorough analysis is still necessary.
How much research support is there for the basic principles of goal setting?
a. Surprisingly, very few studies have actually been done on it b. Over a thousand studies have found support for the basic principles of goal setting c. Although a fair number of studies have been done, they have produced conflicting results so no conclusions can be drawn about the value of goal-setting d. About 50 studies have found support for goal setting