Match the following terms and descriptions of pretesting a survey or questionnaire:
A. Those familiar with research methodology or the content of the survey or questionnaire point out potential problems
B. Individuals like the persons who will be selected for the research project complete the survey or questionnaire just as participants will in the research project
C. Helps uncover questions which can be interpreted in multiple ways
D. A third person monitors the researcher asking questions of the participant
A. Expert panel pretesting
B. Conventional pretesting
C. Cognitive pretesting
D. Behavior coding pretesting
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Catherine heads the corporate communications department at a multinational company. The company is planning on updating its website, and Catherine insists on creating an online pressroom on the site
How does an online pressroom benefit the company? a. Media can access the company's information 24 hours a day. b. It makes the process of chunking easier for online readers. c. It makes the process of branching easier for online writers. d. Media trust online content more than printed content.
A ________ question is one which the speaker does not expect the audience to answer out
loud. A) rhetorical B) theoretical C) introductory D) audience-participation
Which of the following accurately describes an all-channel network?
a. Groups use chat rooms for their meetings. b. All members make comments to the high status members, but rarely to low status members. c. The norms of the group include raising one's hand when one wants to make a comment or ask a question. d. Everyone talks to everyone else and no cliques or subgroups emerge.
visual cliff
What will be an ideal response?