Explain how marketing affects consumers' everyday life? How will the study of marketing enable you to be a better consumer?
What will be an ideal response?
Every person participates in the marketing process as a consumer of goods and services. Approximately 50 cents of each dollar spent pays for marketing costs. By developing an understanding of marketing, one can better understand the buying process, negotiate more effectively with sellers, and demand corrective action when products do not meet performance standards.
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Identify at least four forces in the general environment of organizations and provide an example of each for an industry or business. How do these forces differ from the external stakeholders in the task environment?
What will be an ideal response?
How effective was the modelling process for BCC?
What will be an ideal response?
Identify all of Cirque du Soleil’s main resources and capabilities based on the case notes and further research. Complete the analysis by (a) identifying and (b) rating its strategic assets and its distinctive capabilities.
The table below offers an analysis of Cirque’s basic and distinctive resources and capabilities.
A force majeure clause is a clause that prevents additional terms in acceptances from becoming part of the contract
Indicate whether the statement is true or false