Peter Gordon, a psycholinguist at Columbia University, studied Brazil's Pirahas tribe and their use of language. He found that they had very few words for time and no words for numbers or numerical ideas. Gordon's study, published in the journal Science, found that the Pirahas were incapable of doing basic math, and in fact, they were incapable of learning even the concept of numbers, despite eight months of tutoring. The fact that this tribe of people could not conceive of something for which they had no vocabulary reflects what principle?
A. Linguistic determinism
B. Ambiguous language
C. Ladder of abstraction
D. Linguistic relativity
Answer: A
Communication & Mass Media
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Choose the research term that describes "one independent variable must be a nominal variable composed of only two groups."
A. ANOVA B. chi-square C. t-test
Communication & Mass Media
Generally, goals are most effective when they are
a. specific vs. “do your best” b. process vs. outcome goals c. realistic d. all of the above are correct (pages 196-199)
Communication & Mass Media
The learned pattern of perception, values, and behaviors shared by a group of people is known as ________.
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Communication & Mass Media
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Answer the following statement true (T) or false (F)
Communication & Mass Media