When conducting a survey about choosing vacation destinations, Hillary will need to ________ in order to get reluctant respondents to provide honest information.

A. ask unstructured questions
B. assure consumers that their individual responses will be kept confidential
C. choose only highly verbal consumers
D. use only focus group interviews
E. create an efficient data warehouse


Answer: B

Business

You might also like to view...

Which of the following statements about the traditional net cost method of measuring the cost of life insurance is (are) true?

I. The traditional net cost method does not consider the time value of money. II. The traditional net cost method can show that life insurance has a negative cost. A) I only B) II only C) both I and II D) neither I nor II

Business

Planning helps managers eliminate uncertainty and insulates organizations from change.

Answer the following statement true (T) or false (F)

Business

A company has sales revenue of $213,000, cost of goods sold $83,000, operating expenses of $46,000, and other expenses of $5,000. The company's operating income is:

A) $37,000. B) $79,000. C) $84,000. D) $125,000.

Business

When Maria applied for a life insurance policy, she answered "No" in response to the question "Have you visited a doctor for any reason during the previous 12 months?" In fact, Maria visited a doctor five weeks ago after experiencing chest pains. She was referred to a specialist who determined that Maria has severe heart disease. If Maria dies shortly after the life insurance policy is issued, on what grounds will the insurer be successful in denying the claim?

concealment warranty misrepresentation waiver

Business