Which of the following statements about the mass media is true?

a. Johnson & Johnson, maker of Tylenol, has an unblemished record when it comes to successful media strategy during a crisis.
b. The power and the reach of mass media are declining.
c. In a crisis, the media should be used to communicate frequently and honestly with the public.
d. Very few companies feel the need to have public-relations people to communicate with the press.
e. Only top-level executives need special instruction on how to deal with the media.


c. In a crisis, the media should be used to communicate frequently and honestly with the public.

A big part of Johnson & Johnson’s successful strategy during the 1982 crisis was communicating honestly and frequently through the media. Since then, it abandoned its own strategy and was not very forthcoming in its communications with the media during the recalls of 2010.

Business

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If the allowance method of accounting for uncollectible receivables is used, what general ledger account is debited to write off a customer's account as uncollectible?

A) Uncollectible Accounts Expense B) Allowance for Doubtful Accounts C) Accounts Receivable D) Interest Expense

Business

Two jobs (J1 and J2) are scheduled on two workcenters (WCA and WCB). J1 starts at time 0 on WCA and finishes on that workcenter at time 5. J2 starts at time 0 on WCB and finishes at time 3. J2 then starts on WCA at time 5 and finishes at time 9. J1 has a due date of time 6 and J2 has a due date of time 7. What is the lateness of J1?

a. 0 b. 1 c. 2 d. 4

Business

Outbound transportation costs per unit tend to be lower than inbound costs, because inbound lot sizes are typically larger

Indicate whether the statement is true or false.

Business

If you make a mistake in the workplace, it is best to apologize ____.

A. via email B. in a hand written note C. via telephone D. in person

Business