The practice of measuring, managing, and analyzing market performance is referred to as marketing analytics.
Answer the following statement true (T) or false (F)
True
Broadly speaking, marketing analytics is the processes and technologies that enable marketers to evaluate the success of marketing initiatives by measuring performance using business metrics.
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The approach to cost reduction that studies whether components can be redesigned or standardized or made by cheaper methods of production without adversely impacting product performance is termed as ________
A) maintenance, repair, and operating (MRO) B) product value analysis (PVA) C) vendor managed inventories (VMI) D) supplier performance management (SPM) E) supplier added value effort (SAVE)
Profitability is the ability to pay bills when due and to meet unexpected needs for cash
Indicate whether the statement is true or false
Which of the following needs is correctly matched with its descriptions?
A. Physiological needs consist of the needs for food, clothing, shelter, and other basic, physical needs. B. Social needs are the desires to reach one's full potential by becoming everything one is capable of becoming. C. Safety needs consist of the needs for power and status. D. Self-actualization needs are the desires for security, stability, and the absence of pain.
Changing the supply of money to expand or contract economic activity is
A) congressional policy. B) legislative policy. C) monetary policy. D) judicial policy. E) presidential policy.