Why would a retailer measure direct product profitability (DPP)?

A) because DPP is highly correlated with the gross margin on a product
B) because handling expenses are negligible compared with gross margin
C) because handling costs can make products less profitable
D) because gross margin on a product is too difficult to measure accurately
E) because DPP removes the impact of paperwork expenses


C

Business

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Indicate whether the statement is true or false

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What will be an ideal response?

Business