In a sales message, the last paragraph should:
a. make a final reference to the selling point and picture good things resulting for the receiver.
b. depict the action as easy to take and encourage the reader to act quickly.
c. ask confidently for action, avoiding " I hope" and " if" phrasing.
d. accomplish all of the above.
d
You might also like to view...
Mission statements are at their best when they reflect a ________
A) market B) strength C) competency D) vision E) value
An advantage of a vertical marketing system (VMS) in comparison to a conventional channel organization is that it acts as a(n) ________ system
A) unified B) more creative C) profit-driven D) customer-driven E) independent
An effective business mission statement is:
a. based on an analysis of anticipated environmental conditions. b. defined in terms of the products and services the company produces. c. based on short-term thinking and marketing myopia. d. developed independently of the external business environment.
Which element below is not included in the textbook as a neutral third party to help settle disputes when organizations fail to find a mutually beneficial solution?
a. Mediator b. Arbitrator c. Intermediary d. Conciliator