Identify the six different types of personal brands you can have.
What will be an ideal response?
Selective, altruist, connector, hipster, boomerang, and careerist.
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In the "Pier House Resort & Caribbean Spa" case, the key strategy was to position the resort as a place:
a. Where guests got the most vacation for the least money b. Where guests could "let themselves go" c. That was upper-crust and a bit exclusive d. That could compete on rates every time
Katrine organizes her supporting materials by first talking about the educational implications of higher interest rates and then talking about the economic implications. Which organizational pattern is Katrine using?
A. problem-solution B. topical C. spatial D. chronological
In a class discussion of 50 minutes, a group could probably handle five or six
areas of an issue. Indicate whether the statement is true or false.
How many people are usually in a symposium?
A) 6-8 people B) 2 people C) 3-5 people D) a single speaker