Scholars used to define a mass audience as:

a. heterogeneous, anonymous, without interaction, without social organization
b. male, affluent, white, Protestant
c. homogeneous, individualized, interactive, with social organization
d. homogeneous, affluent, networked, organized


a. heterogeneous, anonymous, without interaction, without social organization

Communication & Mass Media

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All of the following are examples of a demographic characteristic EXCEPT for:

a. The religion of the audience members. b. The political affiliation of the audience members. c. How much the audience likes the speaker. d. The age of the audience members.

Communication & Mass Media

Which action increases self-awareness?

A. listening to others B. avoiding talking about yourself to others C. avoiding dialogue with yourself D. decreasing your open self

Communication & Mass Media

Informatory communication reports new information

Indicate whether the statement is true or false

Communication & Mass Media

Groupthink occurs when ________

A) group members spend too much time arguing B) group members appear to agree, but really just want to avoid conflict C) the members of the group are too different from each other to come to a consensus D) an effective consensus has been reached

Communication & Mass Media