Which of the following is a reason why the use of sales promotion has increased dramatically?
A. Customers are more responsive to advertising.
B. Brand loyalty is increasing.
C. Retailers are demanding greater promotional efforts from manufacturers to boost profits.
D. Retailers are placing a stronger emphasis on long-term results versus short-term results.
E. Customers are less responsive to personal selling.
Answer: C
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Unless an assignment agreement clearly indicates a contrary intent, courts today tend to interpret assignments as including a delegation of the assignor's duties. A promise on the part of the assignee to perform these duties:
A. depends on the policy followed by the public. B. is not enforceable by the assignor. C. is not implied. D. is enforceable by either the promisor or the assignor.
Which of the following does not represent a problem with financial analysis?
a. Financial statement analysis is an art; it requires judgment decisions on the part of the analyst. b. Financial analysis can be used to detect apparent liquidity problems. c. There are as many ratios for financial analysis as there are pairs of figures. d. Some industry ratio formulas vary from source to source. e. Adequate detailed disclosure of how the industry ratios are computed is often lacking.
Which of the following statements is not true of knowledge workers?
A. They are common in organizations that value intangible assets B. They generally have limited employment opportunities in other companies because their knowledge and expertise tends to be firm specific C. They share knowledge and collaborate with others D. They typically do not perform manual labor
An apology should include which of the following?
A. minimization of the wrongdoing B. acceptance of responsibility C. admission that the offense might be repeated D. all these