Describe the five steps in Monroe's Motivated Sequence. Design an infomercial for a product using the five steps in Monroe's Motivated Sequence

What will be an ideal response?


In the Attention step, the persuader attempts to create an interest in the topic so that the audience will want to listen. In the Need step, the persuader focuses on the problem by analyzing the things that are
wrong and relating them to the audience's interests, wants, or desires. In the Satisfaction step, the
persuader provides a solution or plan of action that will eliminate the problem and thus satisfy the
audience's interests, wants, and desires. In the Visualization step, the persuader explains in detail how
the solution will meet the audience's need. In the Action step, the persuader asks the audience for a
commitment to put the proposed solution to work.

Communication & Mass Media

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"The university's golf course is terrible. The rough is so uneven that you could break your wrist trying to get your ball out of a thick patch, while five feet away you could destroy a club on a rocky patch."

This argument commits the fallacy of using (a) ambiguous language. (b) equivocal language. (c) emotionally loaded language. (d) technical jargon.

Communication & Mass Media

Smiling may mean more than just that you are happy

Indicate whether the statement is true or false.

Communication & Mass Media

According to your textbook, visual aids are most effective when they are

A. explained clearly and concisely. B. integrated with the rest of the speech. C. passed among the audience. D. All the answers are correct. E. both integrated with the rest of the speech and explained clearly and concisely.

Communication & Mass Media

Social support from friends plays a special role in the gay community because gay people often suffer discrimination and hostility from the straight world.

Answer the following statement true (T) or false (F)

Communication & Mass Media