This theory of mass communication is based on the belief that the power of the media is to provide information to people who, in turn, influence the actions of others

A) N-Step Theory
B) Magic Bullet Theory
C) Agenda Setting Hypothesis
D) Uses and Gratifications Theory
E) Diffusion Theory


Answer: E

Communication & Mass Media

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Ivy Lee's new ideas about winning public support included all of the following EXCEPT

A) keeping sensitive issues like strike-breaking strategies off the public record. B) assisting reporters who wanted information or interviews with executives. C) allowing the public to see the human side of industry leaders. D) issuing summaries of corporate executive meetings.

Communication & Mass Media

Contrary to earlier research conducted on online disinhibition, other research finds that posts accompanied by an author's photograph actually disclosed more than the posts not identifying the author

a. true b. false

Communication & Mass Media

The type of blog that is best suited to the social media era is the ______.

A. microblog B. longform blog C. affiliate blog D. aggregator

Communication & Mass Media

Generally, the larger your audience, the more formal your presentation should be

Indicate whether the statement is true or false.

Communication & Mass Media