Zach notices that sales of the company's best products are declining. He gathers together his sales staff to generate solutions to the decline in sales. He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others. Zach is using
A. Blast! Then Refine.
B. trial and error.
C. generation.
D. group think.
E. brainstorming.
Answer: E
You might also like to view...
A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives is called a vision statement
Indicate whether the statement is true or false
Use the word "can" instead of the phrase "you have the capability" to make your sentence more concise and avoid what?
A) Parallelism B) A "you" statement C) Wordy phrases D) Too many pronouns E) Hedging
Segment profitability analysis may be used to evaluate the profitability of:
a. Divisions. b. Sales territories. c. Product lines. d. All of these are correct.
A service desk's _______ defines who the service desk supports, what it supports, and how it provides that support.
Fill in the blank(s) with the appropriate word(s).