One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:

a. message receivers engage in less elaboration when there is more detail
b. less specific recommendations might not be as well understood by the message receivers
c. specific recommendations increase perceptions of the speaker’s expertise
d. specific messages lead to higher perceptions of self-efficacy


d. specific messages lead to higher perceptions of self-efficacy

Communication & Mass Media

You might also like to view...

The most distinctive category of trademarks is ______.

a. fanciful marks b. arbitrary marks c. suggestive marks d. descriptive marks

Communication & Mass Media

Identity and communication are related in that we

a. gain an idea of who we are from the way others communicate with us. b. are drawn to communicators who test and challenge our identity. c. find others’ identities become our own through communication. d. control communication with our identity.

Communication & Mass Media

"The Technology Help Desk has seen a significant

increase in efficiency over the last 12 months" is an example of a(n) a. general purpose. b. objective. c. central idea. d. specific purpose.

Communication & Mass Media

Statistics from the government and independent sources are generally considered

A) biased. B) unbiased. C) untrustworthy. D) supporters of a particular viewpoint.

Communication & Mass Media