A haircut, a manicure, and a pedicure are all examples of ________
A) intangible services
B) tangible services
C) tangible goods
D) tangible possessions
E) intangible possessions
B
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________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A) Demand B) Learning C) Economic D) Psychological E) Demographic
In addition to marketing activities, the ________ includes business functions such as human resource management and technology development
A) value chain B) marketing mix C) utility function D) customer relationship management process E) market position
The measurement of the effectiveness of new media is becoming ________
A) standardized B) more important C) less important D) impossible to analyze quantitatively E) impossible to analyze qualitatively
Which of the following is the specific terminology, jargon, or acronyms used in an organization that represents the organizational culture?
A. stories B. language C. rituals D. symbols