What stories have you heard about other badly named products?
What will be an ideal response?
Chevrolet tried to introduce the "Nova" into Mexico. Unfortunately, "no va" in
Spanish means "no go." Sometimes, it is not a case of a product being badly
named as much as it is a case of events conspiring against it. That was the
situation faced in the early 1980s by the makers of the appetite-suppressing
product Ayds. It was doomed by a nationwide epidemic that was identified by an
acronym that carried the same pronunciation as the product: AIDS. Mexico has
Bimbo Bread. Then there is the story of an Iranian dishwashing soap marketed in
the Central Asian country of Kyrgyzstan. Although it is not exported at the present time, one can only hope that, if it is, it will be given a new identity to
replace its current brand name: Barf.
You might also like to view...
McAllister's genre analysis of Doogie Howser, M.D. provides examples that illustrate his claims
a. that the teen hero now is likely to be the smartest, most technologically advanced and coolest character around. b. that the dedicated, older professional mentor remains a central character in medical/doctor genre series. c. that medical series still glorify the rugged individualist doctor who almost always saves the day and the patient. d. that teen protagonists are centrally concerned with sex. e. that parents of teens, even when they are well-intentioned and caring, are out of the teenage loop.
Discuss the two main aspects of paralanguage and how they are used to communicate
What will be an ideal response?
Asking a question such as "What do you believe the state should do about funding education?" is an example of
A) a closed-ended question. B) an open-ended question. C) a psychological question. D) a leading question.
In an informative speech conclusion, it is an effective technique for the speaker to tell the
audience what to do with the information he or she just shared with them. Indicate whether the statement is true or false