When identifying national brands, vendors use a(n) ________ associated with their company.
A. premium brand
B. umbrella brand
C. copycat brand
D. subbrand
E. exclusive brand
Answer: B
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Herndon Corp purchased merchandise on account from Likert Corp on November 18, 2014 . On November 21, 2014, Herndon returned damaged merchandise to Likert and was granted an adjustment on its account. Herndon uses the periodic inventory system. What effect does the merchandise return have on Herndon's accounting equation?
a. Assets and stockholders' equity decrease. b. Assets and liabilities decrease. c. Liabilities decrease and stockholders' equity increases. d. Liabilities and stockholders' equity decrease.
Intangible assets ________.
A) always have a definite life B) are recorded at cost when purchased externally C) are always expensed through amortization D) do not include goodwill
Product followers who purchase older generation models with lower prices and fewer features are called ________.
A. the late majority B. the early majority C. early adopters D. laggards E. innovators
The tasks of personnel with similar positions in different departments are kept rather uniform with _____
a. management by objective b. job standardization c. risk-minimization retailing d. rationalized retailing