FaberRoad, a respected courier brand, is fast losing its market share to competitors who do overnight deliveries of packages or offer lower prices. The company's research department has found that many customers care more about knowing exactly when a package will arrive than getting it the next day. Which strategy would best address the current state of FaberRoad and help it regain its market?
A. diversifying the different types of packages that can be transported and enabling booking through calls
B. developing radio tags that could be attached to packages to allow for real-time tracking by customers' PCs and mobile phones
C. engaging in expensive advertising with new tag lines and famous celebrities to enhance its brand image in the market
D. employing night delivery drivers at a high cost and maintenance charges
E. acquiring small transportation companies with cheaper trucks and tempos, rebranding, and using them for deliveries
Answer: B
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