Fragmented markets have
A. few potential competitors.
B. clear dominant competitors.
C. no clear dominant competitors.
D. many potential customers.
Answer: C
You might also like to view...
Virginia considers Howard, her office assistant, to be both highly skilled and highly motivated. Howard frequently surprises Virginia with his creative problem solving, above and beyond the basic job requirements. What response should Virginia make to Howard's performance?
A. She should not respond to Howard's behavior because no changes are necessary. B. She should reward Howard and offer him opportunities for career development. C. She should refer Howard for help with stress management. D. She should offer Howard feedback that is more detailed in areas needing improvement. E. She should investigate whether Howard feels he is being treated fairly.
Consumers make approximately 60% of all purchase decisions in the retail store.
Indicate whether the statement is true or false.
Birken Co purchased a building for $600,000 in 2004 . At the end of 2016, when it had a book value of $450,000, it was appraised for $1,000,000 . A potential buyer offered $900,000 . Birken rejected the offer. What amount should is recorded on Birken's records at the end of 2016 in the account called Buildings?
a. $2,000,000 b. $800,000 c. $500,000 d. $350,000
Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups might the owners of The Attic Trunk want to keep in mind?
A) Though more women hold jobs outside the home today than when The Attic Trunk first opened, husband-wife involvement in the buying process has remained relatively unchanged. B) Children have considerable amounts of disposable income and have a strong influence on family buying decisions. C) Women seldom account for any technology-related purchases. D) Women typically account for most habitual purchases. E) Men make all the major purchasing decisions in most families.