Which era brought the formation of what remains the largest public relations professional association—the Public Relations Society of America (PRSA)?
A. Seedbed Era D. Roosevelt Era
B. World War I E. Postwar Era
C. Booming Twenties Era
E
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Contribution margin ratio is the ratio of contribution margin to ________.
A) net sales revenue B) cost of goods sold C) total variable costs D) total fixed costs
To determine the break-even point, a firm needs to first do which of the following?
A) determine what percentage of the market it wants B) determine the point at which supply equals demand C) calculate the contribution per unit D) conduct an environmental audit E) determine total market share
Another name for a flexible budget is a variable budget
Indicate whether the statement is true or false
The accounts receivable turnover ratio equals
a. profit margin divided by average accounts receivable at the end of the period. b. gross margin divided by average accounts receivable at the end of the period. c. sales revenue divided by ending accounts receivable at the end of the period. d. sales revenue divided by average accounts receivable during the period. e. gross margin divided by average accounts receivable during the period.