What was the goal of Baskin-Robins’ Wacky Summer Flavors campaign?

a. gain traditional and online coverage
b. increase name recognition
c. brand season extension
d. new audience development


a. gain traditional and online coverage

Communication & Mass Media

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The ethical responsibilities in a communication interaction belong to __________

a. the speaker only b. the listener only c. the speaker and listener d. all parties involved e. none of the above

Communication & Mass Media

A __________ is an interactive question and answer session

between the audience and the small group. a. group oral report b. colloquium c. symposium d. forum

Communication & Mass Media

How many steps are involved in the design of an electronic game?

a. Three b. Five c. Nine d. Fifteen

Communication & Mass Media

Anthony was concerned with being __________ when preparing his informative speech because he wanted to tailor his message to the interests, desires, and needs of the audience.

a. rhetorically sensitive b. conversational c. empowering d. audience centered

Communication & Mass Media