In the context of the competitive environment of business,a product has value when its benefits to the customer are lesser than the price that the customer pays.
Answer the following statement true (T) or false (F)
False
In a competitive environment, the best measure of value is the size of the gap between product benefits and price. A product has value when its benefits to the customer are equal to or greater than the price that the customer pays. See 1-5: The Business Environment: The Context for Success
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a. True b. False Indicate whether the statement is true or false
________ is generally referred to as the responsibilities that a business has to the society in which it operates.
What will be an ideal response?
The after-tax benefit of a taxable cash receipt can be calculated as follows:
A) After-tax benefit = Pretax receipt x tax rate B) After-tax benefit = Pretax receipt x (1 - tax rate) C) After-tax benefit = Pretax receipt x (1 + tax rate) D) After-tax benefit = Pretax receipt ΒΈ tax rate
Define green marketing and provide an example of it.
What will be an ideal response?