In the best of circumstances, an effective purpose statement should

a. be narrow enough in scope to allow its achievement with a time-limited presentation.
b. be specific, achievable, and relevant.
c. answer "WIIFT?"
d. use the word you to connect with audience interests, values, and needs.
e. do all of the above.


e

Communication & Mass Media

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A Red Cross worker asking for donations of blood in the conclusion of a persuasive advertisement is using a strategy known as a(n) _________________

Fill in the blank(s) with correct word

Communication & Mass Media

What kind of communication takes place among individuals having physical dissimilarities?

a) Interracia b) Interethnic c) International d) Cross-cultural

Communication & Mass Media

Using a comparison means using similes

Indicate whether the statement is true or false

Communication & Mass Media

The idea that we use social media to communicate our actual identities is the

A. idealized virtual identity hypothesis. B. fear of missing out. C. extended real-life hypothesis. D. dual factor model of social media use.

Communication & Mass Media