Identify and explain the six characteristics market segments should possess
What will be an ideal response?
• Mutually exclusive —Each segment is conceptually separate from all the others
• Exhaustive — Every potential target market member is included in some segment
• Measurable — The size and relevant characteristics of the segments can be measured.
• Reachable — Each of the segments can be effectively reached and served
• Substantial — Each segment is large enough to be worth pursuing
• Differentially Responsive — A segment's members must have different needs, wants and response to marketing stimuli from those of other segments in order for it to be worthwhile to offer it a unique marketing mix.
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When savers invest through financial intermediaries, they are said to engage in
A. direct finance. B. indirect finance. C. a secondary market. D. a tertiary market.
All of the following are media you can scan to brainstorm speech topics EXCEPT
a. newspapers. b. jokes. c. broadcast news. d. sitcoms.
Describe the three types of appeals that marketers use
What will be an ideal response?
Evaluation of the performance of an investment center involves only financial measures.
Answer the following statement true (T) or false (F)